How to Take Your Email Marketing to the Next Level

There is a proven fact that the majority of prospects don't purchase on their initial encounter with your brand. You must take into consideration the fact that purchasing cycles vary between different industries, service providers and product types. Email marketing remains one of today's fastest and most efficient methods for lead nurturing. If you're looking to set up a successful program for email marketing, make sure that your company is using automation to its fullest that is. Applying best practices in email can elevate your strategy, and provide a tangible ROI to your company. There is no difference if you are using Constant Contact Hubspot Pardot, or any other email marketing tool having the capability to create segments and develop your leads through email workflows can help you build connections and move leads down their sales funnel. It's essential to keep your brand in the forefront of your prospects' minds and to reach them more than one time. Marketing professionals have observed an increase of 7600% in sales from segments. Through segmentation, you can create a high degree of personalization by collecting information about people that are attracted to your product or service. How 5 How 3

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